Gerbner’s Cultivation theory suggests that exposure to media, over time, subtly “cultivates” viewers’ perceptions of reality.

He states that ‘television, among modern media has acquired such a central place in daily life that dominates our symbolic environment, substituting its distorted message about reality for personal and other means of knowing about the world.

So when it comes to films, they also play a major role in entertaining people. They are appealing to all age groups. Particularly, in Pakistan, where recreational activities are very less for Pakistanis, watching films is one entertainment everyone can afford. 
Saving few rupees for an evening once a week or a month in a cinema, is a cheap retreat for most of the poor Pakistanis.

So we can say that play a major role in making or breaking a norm or a stereotype. But when we look at the portrayal of women in Pakistani film industry we can determine that the image they represent in lolly wood movies is neither reality based nor positive….

Even our neighboring film industry Bollywood is male centric to an extent that mostly women are put in the film here and there around main protagonist just as an eye candy.

So with the revival of cinema in Pakistan With Pakistani films gaining momentum at the box office, it is important to talk about the role of women and what kind of image Pakistani woman is being painted.